Visual notetaking (or graphic recording) is a way to engage and inspire your audiences and stakeholders and help them understand and retain complex information.
— Kelly Kingman, Kingman Ink

HOW IT WORKS

How do I know visual notes are a good fit?

Visual notes (aka graphic recording) are a great for: 

  • Events and meetings where information density is high and being delivered or processed verbally (keynotes, panels, meetings, ideation sessions, workshops).
  • Giving attendees a high-level view of the conceptual content, patterns, and key ideas and are not as interested in capturing highly granular or technical data, for example: precise product specifications, software demos or code. 
  • Groups of just about any size. Visual notes are the most value to those sitting in the first rows. Beyond that, most attendees will interact with the finished drawing unless there is a way to project the drawing as it unfolds in real time.. 
  • Sessions at least 20 minutes long. It's difficult to capture anything meaningful in less time. For "TED-style" or lightning talks that are part of an overall conference program, we can work with you to find a visual solution. 
  • Events and meetings that invite ideation, collaboration, capturing shared vision, or making decisions. 

If you're not sure whether visual notetaking will work in your situation, feel free to give us a call to talk it over: 646-493-6822. 

 

How do you know what to draw? 

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It's challenging to describe the process that's happening in our brains. We listen to the content, synthesize the gist of the ideas, and make creative choices about pictures, words, colors, and placement.

It's an organic process. Each artist has their own unique approach, style, and way of organizing their thoughts. Our craft is about making visual sense of what we hear and conveying that understanding to your attendees.

 

What if you make a mistake while drawing?

It happens from time to time. Spelling mistakes are the most likely culprit and are easy to correct with white out tape.

We rarely make mistakes on content or imagery because we're so immersed in listening. 

If you ever find a mistake, you can consult with your artist on site to make necessary corrections. We're also able to correct digital images post-event.

 

How do visual notes help people remember the Content of a presentation?

Meetings and conferences are mostly about the words — spoken or written. That means there's a neurological disconnect between the information your attendees receive and how their brains prefer to process it.  

Visual notetaking taps directly into our incredible ability to process visual information. 

Consider these facts:

  • Two-thirds of the electrical activity of the brain is devoted to vision when the eyes are open. Source. Graphic recording engages eyes and brains.
  • Adding visuals to a spoken lecture increase retention after three hours from 25% to 80%. Source. Graphic recording helps your attendees remember what they learned at your event.
Visual notetaking creates a compelling visual summary in real-time — it almost has to be seen to be believed. 
— Kelly Kingman, Kingman Ink

I have to sell my boss/team/client on using your services.

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Tell them they will be in good company — companies like NASA, Google, Disney and many, many more use visual notes / graphic recording on a regular basis as part of group processes. Let us know and we can help put together a compelling proposal for your event.

Something to consider: We have worked with several clients who have successfully covered the cost of graphic recording by including our fees in a higher level sponsorship package, effectively selling logo space on our boards. 

As highly-visible, much-photographed, and shared visual assets, they're a natural fit for sponsorship. Contact us to discuss pitching the idea to your sponsors to help cover the cost of our work.


LOGISTICS

Where is the best place to set up the graphic recorder?

We typically draw on a foam core board set on two easels. Sizes range from four feet to eight feet across.

We typically draw on a foam core board set on two easels. Sizes range from four feet to eight feet across.

Graphic recording is most effective when participants can see it unfold in real-time, so we set up drawing surfaces either on-stage or at the front of the room to the left or right of the speaker and presentation screen. 

 

Is it distracting?

Yes and no. While attendees will glance over at what we're doing, the ultimate goal is to reinforce the content being presented so they remember it better. 

This is why graphic recorders are best positioned at the front of the room, to the left or right of the speaker and screen, so that the audience can easily shift their line of sight between the visuals, the speaker, and the slides.

Not only does this naturally support the speaker's content in a powerful way, it cuts down on the amount of distracted phone-checking that sometimes goes on.

 

What if the speaker is also showing a slide deck or video? 

That's no problem — we don't interfere with the projection in any way.

 

What size are the finished drawings?

We typically work on 40"x60" or 48"x48" foamcore boards. Other sizes can be accommodated with advance notice.

 

Do we need to provide any supplies or materials?

Can we draw through lunch? It depends on the structure of the day. We need lunch breaks, too, but can almost always accommodate a lunch session if needed.

Can we draw through lunch? It depends on the structure of the day. We need lunch breaks, too, but can almost always accommodate a lunch session if needed.

We bring everything we need to draw and will source the foamcore board for you. We ask our clients to supply easels to support the boards we’re drawing on, typically these are sourced from the meeting venue. If the hotel or convention center doesn’t supply easels, we can purchase inexpensive ones for you. 

 

What happens to the final, physical drawings?

Your sketch notes become works of art that inform, educate, and entertain — during your event and after.

Anything you like!

They can be framed, hung or cut up into pieces and given as gifts.

They are yours to do with as you see fit — we leave them on site.

 

I need multiple graphic recorders ...

With enough advance notice, we can supply 6 to 10 artists. Give us a call: 646-493-6822.

 

Will you need to have information or notes on the presentations in advance? 

No. While we're happy to review any notes, decks, or background information in advance to better prepare, it's not necessary for you to provide any material to us prior to the engagement.

We specialize in capturing ideas with no advance details. 

We're excellent listeners, which gives us the flexibility to capture a speaker's ideas (and interpret them into images) in the moment as we hear them.


FEES

How much does it cost to have you at our event?

We have flat rates that vary by event length and location. Please contact us and we’ll send a detailed estimate based on your needs.

What does your rate include?

You’ll see your event content synthesized and distilled in real-time into highly shareable, beautiful, and memorable content. In addition, our clients receive: 

  • Up to 5 hours of content captured per day of your event (within 9 contiguous working hours)
  • Materials (foam core boards) and delivery
  • Travel expenses: Air and ground transportation, meals and gratuities. (Does not include hotel)
  • High-res digital versions of the final images
  • All of the original drawings
  • Unlimited reproduction rights to the image (with attribution)
 

I just need you for a few hours. Do you have a half day rate? 

Our artists can only support one client per calendar day, which is why we don't offer hourly rates.

No matter the length of the engagement, there is travel, setup and image post-processing time to take into account. 

We are really good at brainstorming additional ways you can use graphic recording during your contracted day — let us help you maximize your investment!

 

Where are you based? Do you travel?

Kelly Kingman is based in New York's Hudson Valley, with easy access to the tri-state area and Boston. She travels for selected projects.

We have an extended team that includes several New York City-based artists, as well as some in the Bay Area and Chicago.

 

Can you do my event pro bono or for "exposure"?

Pro bono or donation: We occasionally take on deeply discounted or pro bono work and will evaluate on case-by-case basis to see if yours is a fit.

Exposure: About twice per year we provide graphic recording to events that serve our target markets. We provide services at no or reduced charge are given a sponsorship valuation. 

Something to consider: We have worked with several clients who have successfully covered the cost of graphic recording by including our fees in a higher level sponsorship package, effectively selling logo space on our boards. 

As highly-visible, much-photographed, and shared visual assets, they're a natural fit for sponsorship. Learn more about graphic recording sponsorships or click the button below to contact us.


GET STARTED

Sounds great! How do I book you for my event?

First, contact us so we can review the objectives and specifics of your event and we’ll send you a detailed quote.

Next, we'll provide a Statement Of Work and sign any NDA or service agreements you require.

Once you've approved/signed the Statement Of Work, we send you an invoice for the graphic recording fees. A final invoice for expenses is sent post-event.

Then we'll schedule a call to go over your agenda and logistics.

Graphic recording in action …