Graphic recording taps directly into our incredible ability to process visual information.
Consider these facts:
- More of our neural tissue is dedicated to vision than the other four senses combined.
- A full two-thirds of the electrical activity of the brain is devoted to vision when the eyes are open.
- Depending on who is estimating, upwards of 65% of the population learn best through visual inputs.
Meetings and conferences are mostly about the words — spoken or written — so there's an actual neurological disconnect between the information we're receiving and how our brains like to process it.
Graphic recording creates a compelling visual summary in real-time — it almost has to be seen to be believed. Let's just say that innovative companies like NASA, Google, Disney and many, many more use graphic recording on a regular basis as part of group processes.
Chances are you have struggled to find effective ways to stimulate creativity and collaboration in meetings, as well as to synthesize the output in a meaningful, accessible way.
Maybe you've faced conference audiences glued to their mobile phones instead of your speakers' information.
Probably you are always on the look out for new ways to delight and inspire your audiences and stakeholders — be they clients, employees or leadership — and help them understand and retain complex information.
Graphic recording and graphic facilitation solve all of these problems and more.
When is graphic recording a good fit?
Graphic recording is a great fit for:
- Anywhere information is being delivered or processed verbally (keynotes, panels, meetings, ideation sessions, workshops)
- When you want a high-level view of the conceptual content, patterns, key ideas and are not interested in capturing highly technical data: exact specifications, code or numbers.
- Groups of just about any size. Sometimes it's possible to project the work as it unfolds if the audience is very large.
- Sessions are at least 20 minutes — it's difficult to capture anything meaningful in less time.
- Meetings that are focused on ideation, collaboration, vision work or making decisions.
If you're not sure whether graphic recording will work in your situation, give us a call: 646-493-6822 or click the button below to contact us.