Visual Notetaking Retrospective of Content Marketing World 2016

Kingman Ink returned to Content Marketing World 2016 for our fourth year as part of this premier content marketing event, this time as a sponsor of our own work!

CMW is a hub for over 3,000 people who appreciate the power of innovative content and our visual notetaking is exactly that.

Some of our clients have made Kingman Ink’s services part of their sponsorship of various events with fabulous results, and we thought we’d take a page from their book.

Sponsoring graphic recording at an event is so powerful because our boards are highly-visible, and the final drawings are often photographed and shared on social media by the speaker, organizer, and attendees.  

This time around, our Kingman Ink logo shared the spotlight with speakers while Kelly and Heather captured key insights, and engaging audiences with fun and colorful images during two keynotes and 15 other selected talks, delivered over four action-packed and content-rich days.

With over 4,000 attendees from more than 550 different companies of every industry, and 225 speakers, we found ourselves immersed in the energy of fresh ideas, leading-edge concepts, and dynamic speakers.

Content marketing is constantly growing and evolving, so content marketing professionals who want to stay on top of their game need to consume a lot of… content. We were thrilled to have the opportunity to distill some of the best ideas, ease what can often feel like information overload, and turn complex concepts into simple and compelling images.

Keep reading for an overview of selected talks from Content Marketing World 2016, as visualized by Kingman Ink:

Andy Crestodina, Co-Founder and Strategic Director of Orbit Media delivered a keynote titled Content’s Fortune and Glory: How to Make Friends, Rank High and Get Famous Online. According to Andy, the key to content marketing, social media, PR, and even SEO is collaboration. His talk outlined a step-by-step process for improving content and increasing traffic by focusing on people, relationships, and networking.

Mitch Joel, President of Mirum, delivered a keynote titled Content is Dead: Focus on the Network Effect. Mitch asked provocative questions to a crowd of content marketers about the status of content in the pecking order of marketing. What’s more important — creating content or building a network? He challenged the idea that your content is a hub, suggesting that without a network, your content is little more than an archive.

Jessica Best, Director of Data-Driven Marketing at Barkley, educated the audience about 6 Proven Tactics for Rockin’ Email Marketing ROI, highlighting proven strategies that drive results.

Mark Lewis, Content Strategist, Author, and DITA Metrics Educator, presented a session titled Intelligent Content 101: Getting Started, laying out an approach to moving unstructured content to intelligent content.

Ardath Albee, BDB Marketing Strategist and CEO of Marketing Interactions, Inc., gave a talk on How to Use Content to Maximize the B2B Buying Process (Buyer’s Journey). She outlined a case for focusing on quality and effectiveness over quantity and speed to produce better business results from content marketing.

Paul Roetzer, Founder and CEO of PR 20/20, presented on Content Marketing in the Machine Age: 25+ Tools and Techniques to Make Your Content More Automated and Intelligent. Paul inspired the audience with case studies that illustrated the power of automation and intelligence technology in content marketing.

Moz founder, Rand Fishkin’s talk titled The Worst Advice Marketing Ever Gave to Content debunked some of the commonly shared bad advice about content marketing and offered better alternatives for implementing more effective content marketing.

Travis Wright, Marketing Technology Entrepreneur, gave a talk on How to Develop and Execute a Social Business Strategy.

Robert Rose, Chief Content Adviser for the Content Marketing Institute, presented a talk titled Content Marketing is Broken – Here’s How to Fix It and Tie It to Real Business Results in which he dove into the actual business strategy of content marketing to make a case for using content to create more value.

Allen Gannet, CEO and Founder of TrackMaven, discussed The Laws of Creativity for Marketers: The Hidden Science of Creative Genius. In his talk, he explained why most ideas fail and what you can do about it, dispelled common myths about creativity, and suggested that what we think of as brilliance is often the product of a replicable system.

Adele Revella, CEO of Buyer Persona Institute, gave a presentation titled Developing Personas (She Had So Many Personas, She Didn’t Know What to Do). Adele covered the importance of developing strong buyer personas while cautioning against some common mistakes marketers make.

Healthcare Content Strategist Buddy Scalera discussed Creating a Visual Content Strategy that Scales. He talked about the importance of having a visual content strategy and gave tips for planning and coordinating the process with creatives and across your organization.

Business Strategist, Keynote Speaker, and Best-selling Author Jay Baer gave a presentation on How to Use Customer Service and Community to Create Killer Content. Jay’s advice: Listen to your customers, and you’ll always know what content to create.

Comedy Writer and Emcee Tim Washer gave a talk on How to Use Improv Techniques to Improve Your Storytelling. Want to stop creative burnout and become a content idea factory? Use the principles of improv theater to fuel your creativity.

Tamsen Webster, Executive Producer of TEDxCambridge CMO and SVP for Executive Communications and Coaching at Oratium, presented on Speaking: Content’s Last Frontier (How to sell from the stage… without “selling from the stage”). Tamsen revealed commonly missed opportunities and explained how companies are leaving money on the table because they’re not leveraging their content to sell effectively.

Margaret Magnarelli, Head of B2C Content Strategy for Monster, gave a talk titled How, Now and Wow: The three pillars that can supercharge your content KPIs. Margaret shared the business-level strategy she used to increase pageviews by 1 million and other impressive metrics in 6 short months.

Lee Odden, CEO of TopRank Marketing, presented on how to Optimize the ROI of Your Content Agency Investment, where he covered the ins and outs of profitable, scalable, and effective outsourcing to digital agencies.

VP of Marketing and Support at NextView. Jay Acunzo’s presentation, Unthinkable: How the World’s Most Creative Content Marketers Do What Others Wouldn’t Dare discussed the merits of abandoning content marketing best practices in favor of encouraging greater creativity.

Amanda Todorovich Director of Content Marketing at Cleveland Clinic, talked about Team Building: How to Staff, Structure and Budget a Content Marketing Team, pulling from her experience in developing and managing a 20-person content marketing team with diverse roles and responsibilities.

We hope you enjoyed our visual representation of the talks at Content Marketing World 2016. If you’re interested in learning more about visual notetaking, graphic recording, or graphic facilitation for an upcoming event, you can see more examples of our work here or contact us with questions. 

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